According to the Streamliner Memories reader who contributed this PDF, this 1924 booklet is the first of Union Pacific’s many dude ranch booklets. It is likely that UP did a new dude ranch booklet every year, except for the war years, up until 1959. This one focuses mainly on dude ranches around Yellowstone, plus a few in Wyoming’s Snowy Range, and one in central Oregon that happens to have been a few miles from where I live.
Click image to download a 16.0-MB PDF of this 16-page booklet.
Dude ranches continued to thrive after 1959 and many still exist today, but Union Pacific apparently decided that too few dudes were taking UP trains to justify publishing more booklets after that year. I suspect that few of the ranches in this booklet still exist; the one in central Oregon lasted only two years as a dude ranch, though it continued as a cattle ranch for many years after that. Today it is a residential subdivision.
Today is Streamliner Memories’ eighth birthday, and I’m continuing the tradition of celebrating by starting the next year with a few Union Pacific pieces. Normally I start with menus, but I’ve found so few new Union Pacific menus that I’m presenting a couple of other items first.
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Last August 1, I had only a handful Union Pacific post-war color photo menus to present that I hadn’t shown before. Since then I’ve found just one, plus one new menu each in the Moderne and Black & White series as well as a menu used in Sun Valley lodges. That’s it — just four new menus out of more than a dozen series with a total of more than 250 unique menu covers (including non-series menus). That makes me think I’m pretty close to my goal of identifying every UP menu cover from the late 1920s through 1971.
To date, Streamliner Memories has published PDFs of more than 4,000 different items including 1,200 menus, 600 postcards, 500 booklets, 400 brochures, 400 blotters, more than 200 timetables, and well over 100 calendars. About 855 items are from the Union Pacific, 655 are Great Northern, 450 Canadian Pacific, 370 Northern Pacific, 270 Santa Fe, 245 Southern Pacific, 210 Burlington, 135 Rio Grande, 105 Canadian National, 90 Milwaukee Road, 55 Rock Island, 50 California Zephyr, plus items from more than 50 other railroads and at least a half dozen manufacturers.
In the last couple of August 1 posts I’ve fretted that each would be the last year of regular daily postings. I’ve posted just about everything I own, so now I’m down to what other people contribute (such as today’s item), artifacts I manage to copy from museums, and things I try to resist buying on eBay. Keeping this up is rewarding but it is also getting a bit tedious. The good news is that I have already posted enough items to make it into 2021, and we’ll see where it goes after that.