We’ve seen a 72-page booklet of Union Pacific’s 1958 summer tours and even a 12-panel (counting both sides) brochure covering those tours. Now we have a brochure dedicated exclusively to California tours. At 14 panels, this is larger than the general brochure.
Click image to download a 7.6-MB PDF of this brochure.
The small photo on the cover shows California redwoods, which we haven’t seen featured before in most Union Pacific publications. But inside are photos of the Golden Gate Bridge, Bay Bridge, Laguna Beach, and southern California orange groves, all of which have been on a Union Pacific menu (with different cropping). There is also a photo of Yosemite Falls, which as far as I know wasn’t on a post-war menu, and one of Los Angeles City Hall, which was on a UP menu but not using this particular photo.
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Here’s a puzzle: the brochure specifically says the Bargain Tour used the City of Los Angeles leaving Chicago at 6:45 pm, and indeed the 1958 timetable showed the City of LA leaving at that time. But the Deluxe Tour left Chicago on an unspecified train at 2:15 pm, and the 1958 timetable doesn’t show a train leaving at that time. Were the Deluxe tourists given their own special train? Both tours returned on the City of San Francisco.
The brochure also briefly describes Deluxe and Bargain tours that combine the 14-day California tours with a 7-day tour of Bryce, Zion, and Grand Canyon. These 21-day tours were $425 coach ($3,900 today) and $580 (more than $5,000 today) in a lower berth.