Major airlines today all entertain passengers with in-flight magazines and Amtrak started its own on-board magazine, The National, in 2016. But the Santa Fe was way ahead of Amtrak, having started its own on-board magazine in 1950.
Click image to download a 15.3-MB PDF of this 36-page magazine.
This, the first issue of that magazine, is dated 1950 and says it is to be “published twice a year April and October by the Traveler Publishing Co., Inc., 208 South La Salle St., Chicago 4, Ill. Penrose Scull, editor and publisher.” I suspect the Traveler Publishing Co. was little more than a front for the Santa Fe Railway, but Alfred Penrose Scull was a real person who wrote at least two books, one on Great Ships and one on “the history of selling in America.”
According to the New York Times, A. Penrose Scull, 3d, was a “writer on economic affairs” who died in 1961 at the age of 55 — which is strange because 1961 was six years before one of his books was published. There is also an Alfred Penrose Scull who was born in 1936 and who worked as an advertising sales manager for Fortune magazine. But he would have been only 14 years old when the first Santa Fe Traveler came out, so it must have been edited by his father.
If you are free of STDs, you should sildenafil price in india read this blog as a cautionary tale. A will is made before a person dies to divide his estate that is his legal assets and liabilities among the people he wants to. tadalafil 20mg from india If you are women viagra online still a bit skeptical, then contact one or two of the customers and ask them in person. How Is Impotence Treated? sildenafil 50mg price Prescription Drugs Nowadays the most popular treatment is prescription drugs.
In any case, the magazine consists of articles about the states and regions served by Santa Fe passenger trains, arranged in roughly east to west order. Most of the articles are just one or two pages long, but California gets more than eight pages. This includes a photo of Wilshire Boulevard that was taken from the same spot as the photo on a Union Pacific menu, but the automobiles in the Santa Fe photo are a lot older than the ones on the menu.
The magazine has a scattering of advertisements, though being the first issue no doubt many potential advertisers wanted proof that it would actually be read. (“200,000 westbound travelers will read this issue of the Santa Fe Traveler,” notes a tiny box on page 30.) The back cover, however, has a full-page ad for Mission Pak, a company that shipped gaily decorated packages of California fruits to people all over the country. The company was founded by a Nebraska boy, George Page, who got his first taste of a California orange when he was 12 years old and vowed to move to that state, where he made a fortune selling carefully selected fruits and nuts to tourists and residents who wanted to impress their friends and relatives still living in cold-weather climates. No doubt Penrose Scull was impressed by Page’s sales skills.