Where Santa Fe advertised that it was the “only railroad to Carlsbad,” Southern Pacific claimed in this 1941 booklet it was the “quickest way to Carlsbad.” This was because people could “arrive on a morning S.P. train, make the complete Cavern tour and continue your trip on another S.P. train that night.” People could do the same thing on Santa Fe’s trains, but it might have been slower as the train from Clovis to Carlsbad averaged just 35 mph.

Click image to download an 11.6-MB PDF of this 16-page booklet.

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As suggested by the name, “My Trip Through Carlsbad,” this booklet is written almost entirely in the first person. A foreword on the first page credits the writing to “Ford Sibley, a Los Angeles writer,” but as near as I can tell from what little I can find on line, he was actually from the San Francisco Bay Area. Pictures are credited to four different photographers, one of whom was Ansel Adams. He probably took some of the five black-and-white photos in the booklet, as he took few color photos. If so, he may not have appreciated the way Southern Pacific “colorized” some of the photos by tinting the models’ clothing a different color from the rest of the photo.