In 1960, Great Northern sold its Glacier Park hotel chain to Don Hummel, who happened to be mayor of Tucson at the time. Hummel also ran concessions in Lassen and Mount McKinley national parks.
Hummel later wrote a book, Stealing the National Parks, complaining about efforts to “lock up” national park lands as wilderness and an apparent bias within the Park Service against concessioners. Hummel probably didn’t realize that the reason for the bias was not because the Park Service was run by wilderness advocates but because the agency was not allowed to keep any of the fees paid by concessioners to use the parks, so had no incentive to try to keep them happy.
So this brochure isn’t really railroad memorabilia; it never mentions Great Northern except on the map and instead lists a Tucson address for information and reservations during the off-season. It was accompanied by the above rate sheet, which offers “first class” lodging at any of the four main hotels for $10.50 a night for one and $17.00 a night for two, while “deluxe” lodging is $14 for one and $24 for two. Multiply by about eight to get today’s dollars.
This rate folder looks similar to yesterday’s folder for Great Northern tours, which made me think they were somehow coordinated. But they are actually slightly different sizes, so it is probably just a coincidence resulting from the sizes of standard brochure racks.