See America First

The Great Northern didn’t invent the slogan, “See America First,” but it probably used it more than any other travel company. The bright yellow, red, and blue colors in this brochure encourage people to take the Empire Builder to Glacier Park on their way to anywhere else they happen to be going in the West.

Click image to download a 8.3-MB PDF of this brochure.

I don’t see a date on the brochure, but the Rocky logo indicates it is from no earlier than 1936, and the printing technology indicates it is pre-war. So I’ll be cautious and say is from around 1940.

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