This 1949 brochure has a nice four-color painting on the cover, yet the rest of the brochure is filled with fifteen black-and-white (or, in some cases, magenta-and-white or black-and-yellow) photographs. It always amazes me that the railroads would pay the extra expense of printing in four colors yet not take advantage of it by using color photos. After all, the cost of color separations would be small compared with the cost of printing 35,000 of these brochures.
Click image to download a 6.4-MB PDF of this brochure.
The brochure describes several one-, two-, three-, and four-day tours, all of which start in Santa Fe, a $1.65 ($13 in today’s money) round-trip bus ride from Lamy, the nearest stop for Santa Fe passenger trains. Prices for the multiple-day tours include lodging and motor coach transportation but not meals. The four-day tour goes to Durango, Silverton, and Mesa Verde National Park, returning via Aztec Ruins National Monument, at a cost of $150 ($1,200 in today’s dollars). Considering meals weren’t included, that seems a bit steep.
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