The bright, cheery half-tone colors of this booklet’s cover (which is the back cover) attracted me immediately. Unfortunately, it proved to be frustrating because I am unable to identify the artist who signed the cover “F Clark.”

Click image to download a 5.3-MB PDF of this 12-page booklet.

Adding to the frustration are two black-and-white drawings on the inside back cover, one of which has a signature. While the signature might be something like “W Woodward,” it is too small to be decipherable for sure. Scanning it at a much higher resolution didn’t help.

The rest of the booklet is illustrated with black-and-white photos of Crater Lake, Mount Hood, the Oregon Coast, Portland, and other Oregon scenes. I was surprised by a photo of Square Lake and Three-Fingered Jack in the Cascade Mountains. I’ve hiked to the lake many times but it isn’t well known and, unlike other lesser-known mountains and lakes in the booklet, it isn’t particularly close to any Southern Pacific rail line.

The coastal scenes show early buses with long hoods negotiating sharp curves on unpaved highways, one through redwood forests in northern California and the other skirting Neahkahnie Mountain on the northern Oregon coast. The redwood forest route was served by Pacific Greyhound, which had been formed in 1929 by a merger of Southern Pacific Motor Transportation company and Pickwick Stages (famous for its NiteCoach), and therefore was still partially owned by SP. The Neahkahnie Mountain route was served by Oregon Motor Stages, which was wholly owned by Southern Pacific and later sold to Pacific Greyhound.

The buses in the photos look like 23-passenger Yellow Coaches. The Yellow Coach Company was started in 1923 by John Hertz, now best known for Hertz Rental Car but then the owner of Chicago’s Yellow Cab Company. Hertz sold majority interest in Yellow Coach to General Motors in 1925. Yellow Coach originally made city transit buses but in 1930 it entered the intercity bus market by building buses for Greyhound.