This 36-page booklet provided rates and descriptions for Southwest hotels and resorts for the 1949-1950 season. The majority of the hotels listed were in Arizona, with a few from California, New Mexico, El Paso, and Southern Pacific’s Playa de Cortés … Continue reading
In 1936, Rock Island came out with a new edition of The Garden of Allah. While much of the text was similar to that of the 1934 edition, the beautiful Babcock illustrations were replaced with some 40 black-and-white photos. The … Continue reading
In 1934, Rock Island published a second edition of The Garden of Allah. The first half of the booklet was exactly like the 1930 edition, but the second half incorporated the four leaflets that were printed separately as supplements to … Continue reading
This is quite possibly the most beautiful advertising booklet issued by any American railroad. While the illustrations that fill the booklet are almost pure fantasy, anyone who could afford to take the Golden State Limited to Arizona or Southern California … Continue reading
We’ve previously seen a 1928 booklet with this same title. Though the booklets are just four years apart, they are completely different. The 36-page 1928 booklet has just one page of text, whereas half of the 52 pages of the … Continue reading
Rock Island advertising claimed Colorado skies were turquoise, which doesn’t seem right to me. A bit more realistic is Missouri Pacific’s claim that San Antonio skies are sapphire blue. However, the interior pages are printed in sepia tones with a … Continue reading
This is a peculiar booklet. The ten interior pages each contain an interior photo of a Rio Grande passenger train, accompanied by an average of just 15 words per photo. While there is a system map on the back cover, … Continue reading
Dated 1926, this handsome little booklet contains 15 pages (about 4,500 words) of text praising Colorado scenery by the then-well-known “cowboy poet,” Arthur Chapman. I put cowboy poet in quotation marks because Chapman wasn’t a cowboy; he was a newspaper … Continue reading
The heart of this booklet is a lengthy essay by Joseph Emerson Smith, a Colorado newspaper writer and editor who lived from about 1877 to 1955. The 20-page booklet also includes eight hand-colored photographs and numerous other illustrations. Click image … Continue reading
The centerfold of this booklet has a beautiful color illustration of the Moffat Road’s route over Rollins Pass with an arrow pointing to the future location of the Moffat Tunnel–a tunnel that would not open for another 13 years. The … Continue reading
