When the Milwaukee Road took over the Chicago-Omaha portion of Union Pacific’s passenger trains from Chicago & North Western, no doubt UP expected Milwaukee to do its best to advertise those trains. It may have even been eager to do … Continue reading
The 1968 edition of this booklet has some major differences from the 1962 and 1964 editions. First, the number of available tours has been reduced from 13 to 10, though the deleted tours are all combinations of other tours including … Continue reading
After nearly 30 years of operations, Sun Valley’s infrastructure was wearing out. Rather than invest the estimated $6 million needed to rehabilitate it, Union Pacific decided to sell the nation’s first destination ski resort to Bill Janns, a southern California … Continue reading
We’ve already seen a 1964 summer tours booklet, and this one from two years before is pretty similar. The two booklets describe the same basic tours, use a lot of the same photos, and much of the same text. Click … Continue reading
Published in 1925, this 40-page booklet makes some outlandish claims about the health benefits of apples, stating they make good mouthwash as well as toothpaste and that they “play an active and important part in the elimination of poisonous materials.” … Continue reading
This elaborate, comb-bound booklet says that it is “Compliments of the Union Pacific Railroad,” suggesting it was given to Sun Valley Lodge guests, or maybe VIPs. Printed in February, 1954–too late for the railroad to give it to customers as … Continue reading
We’ve seen a 1949 Sun Valley booklet that has almost nothing in common with this one. The difference, which is not indicated by any text on the covers, is that this one focuses on summer activities while the 1949 one … Continue reading
This little booklet has the same cover as yesterday’s much larger 1939 tour guide, but this one is actually for the 1940 season. A mail-in postcard on the inside back cover invites people to request the full booklet and shows … Continue reading
I count 27 beautiful color photos in this booklet. While the cover illustration is intriguing, it is entirely a fantasy: no railroad comes anywhere close to getting a view of Mt. Moran in the Grand Tetons. Old Faithful was popular … Continue reading
Whereas the 1932 edition of the summer tours booklet had a natural color photo of the Great White Throne on its cover, the 1933 cover is undecorated by any photos or illustrations. Inside, many of the tours are the same, … Continue reading
