This pictorial relies more on text than the ones of the last few days. It has three full-page photos and a fourth page with two photos. Three more pages have small photos but are mostly text and the last page is all text.
Click image to download a 7.0-MB PDF of this brochure.
No date, but the trains are completely air-conditioned. Moreover, it states that Timberline Lodge was “dedicated June 13, 1937,” while Bonneville Dam “will be completed early in 1938.” So the brochure must be from late 1937 or early 1938. As we’ll see tomorrow, a similar Seattle brochure is dated January, 1938, so perhaps the Portland one was issued at the same time.
I’m sure the Seattle and Portland brochures were done at about the same time given the layout and date hints of Timberline Lodge and Bonneville. The pictures are quite old thouogh. The aerial view of Bonneville shows construction at least five years earlier, and the cars in the parking area at Multnomah Falls are all from the 1920’s. I don’t know what the deal is with the picture of the “retail district”. It looks like there’s a forest fire going on somewhere, and kind of makes the no “soot or smudge” claim look ridiculous. Same kind of C of C writing too, with half the brochure seemingly why you should move there instead of visit. Same kind of lies about the weather too. I guess these kinds of facts and figures brochures were more popular as the country was emerging from the Great Depression, and people wanted to feel good about which way the economy was headed. Ironically, 1938 was one of the worst economic years for the country since 1929.
Regards, Jim