Advertising the 20th Century Limited

Like its 1938, steam-powered version, the 1948 20th Century Limited was built entirely by Pullman and was partly designed by Henry Dreyfuss. The train maintained the distinguished grey-on-grey exterior color scheme of its predecessor, but featured a light grey window stripe on a dark grey background instead of the reverse in the 1938 version. The premiere car on the train was the “lookout lounge” observation car, whose extra-tall windows allowed passengers a better view of the Hudson River during the few daylight hours that the train operated.

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The New York Central proudly advertised that it was introducing 28 new streamliners in 1948. In addition to the 20th Century Limiteds (which counted as two trains, one for each direction of overnight travel), these included the all-room New York-Chicago Commodore Vanderbilts; the all coach New York-Chicago Pacemakers; the all-room Boston-Chicago New England States; the all-room New York-Detroit Detroiters; and other trains from New York to St. Louis; New York to Cleveland; New York to Cincinnati; New York to Buffalo; Chicago to Cleveland; Chicago to Detroit; and Pittsburgh to Buffalo. The ad says “five and a half miles of new cars,” which would be about 350 cars, cost $75 million (including the locomotives), which is about $700 million in today’s dollars.

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The Central powered many of these new trains with General Motors E7 locomotives, as illustrated in the brochure featured here yesterday. The NYC bought 36 A units and 14 B units, making it the owner of the second-largest fleet of E7s after its rival Pennsylvania (which had 46 As and 14 Bs). Although General Motors made more E7s than any other of its E series of locomotives, only one survives today, a former Pennsylvania Railroad unit at the Railroad Museum of Pennsylvania.

This is page 3 from yesterday’s brochure. Click image to download the entire 11.6-MB PDF of the 20-page brochure.


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