Through the Canadian Rockies, 1949

Canadian Pacific used this colorful brochure to lure postwar tourists to Banff, Lake Louise, and other Rocky Mountain sites reachable by its trains. The brochure folds out to be effectively eight 8″x9″ pages long. For some reason, CP marketing decided that skewing the text and photos 13 degrees off of horizontal would make it more exciting, as if the scenes shown in the 13 color and four black-and-white photos are not exciting enough.

Click image to download a 5.9-MB PDF of this brochure.

Fifteen years after Diesel-powered streamliners had taken the United States by storm, Canadian railroads were still using steam power and heavyweight equipment for their premiere trains. At least many of the locomotives appeared semi-streamlined, though that was probably more influenced by British locomotive design than by America’s art deco movement.

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