Published in April, 1948, when T.B. Gallaher was still Santa Fe’s General Passenger Traffic Manager, this 24-page booklet was part of Santa Fe’s effort to capture post-war vacation travelers. Aside from a centerfold map of the Santa Fe system, three pages of text and a nearly blank back cover, the booklet consist of mostly full-page photos of Santa Fe destinations, each with brief captions.
Except for the cheesecake cover, all of the photos are disappointingly in black-and-white, which makes them far less effective. This is particularly true of photos of the Grand Canyon and other southwest destinations, whose true colors are striking and unforgettable.