Mid-Winter Sunshine

This drab brochure was intended more for travel agents than travelers themselves. “SALES TIP,” says the brochure; “Suggest to your clients that they return via San Francisco and see the spectacular Golden Gate International Exposition on San Francisco Bay. It opens February 18.”

Click image to download a 3.1-MB PDF of this brochure.

There’s no date on the brochure, but the Golden Gate International Exposition opened on February 18 in 1939 and May 25 in 1940, so this brochure probably dates to 1938. It prominently mentions the Golden State Limited and one photo shows a steam locomotive entering Palm Springs, California. But there is no mention of the streamlined City of San Francisco, which had begun service in 1936.

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