This six-panel brochure describes the escorted tour available to California during the 1965 tourist season. After leaving Chicago on the City of Los Angeles, the nineteen-day tour includes bus trips to Hoover Dam, Disneyland, and Beverly Hills and a train (on the Santa Fe) to San Diego. The tour takes a bus to Bakersfield and then the San Joaquin Daylight to Merced, from which travelers motor coach to Yosemite. Another trip to Oakland on the San Joaquin Daylight is followed by four nights in San Francisco that include a bus trip to Monterey. Travelers then return to Chicago on the City of San Francisco.

Click image to download a 3.9-MB PDF of this brochure.

Travelers spend one night at the Fremont Hotel in Las Vegas, two nights at the Mission Inn Garden Hotel in Riverside, two nights at the Hotel Del Coronado in San Diego, three nights at the Biltmore in Los Angeles, two nights at Yosemite’s Ahwahnee Hotel, and four nights at the St. Francis in San Francisco. These are all first-class hotels, and I only wonder why tour planners chose a Riverside hotel when one in Anaheim would have been closer to both Disneyland and the train to San Diego.

The brochure includes a clip-out coupon giving people a choice of requesting the full California booklet or simply making reservations for one of the tours, which left Chicago approximately every third Monday from January 11 through December 20, 1965. People willing to travel by coach could take the entire tour for $490 (about $2,800 in today’s money). Roomette travel added about $100 ($600 today).

In lieu of the trip to Yosemite, the December 20 tour included reserved seats at both the Tournament of Roses Parade and the Rose Bowl football game in Pasadena on January 1. This was followed by a ride on the Coast Daylight to San Francisco, which is pretty amazing considering how hard it is to get bowl-game tickets today.

There were probably a lot of people from Michigan on that tour: number 1 ranked Michigan State was heavily favored in the 1966 Rose Bowl against UCLA, which was coached by the same Tommy Prothro who played for Duke in the 1942 Rose Bowl that took place in North Carolina. Just as Oregon State University (which Prothro would later coach before coaching UCLA) upset Duke in that game, the Bruins upset Michigan State in 1966 by a final score of 14 to 12.

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