This is a 1927 update of yesterday’s booklet, and it would establish a pattern that Union Pacific would follow for at least a decade: 7″x10″ booklets made of particularly stiff paper, with covers color-keyed to their subject and embossed with shiny gold printing, and containing (in some cases) several heavily saturated color photos on the inside. In this case, there are color images–they look like paintings but are probably hand-colored photos–of Yosemite Falls, Santa Barbara Mission, gardens in Southern California, Zion, and Bryce Canyon national parks.
The image embossed on the cover shows Yosemite Valley, and the reddish-brown cover must represent California’s late-summer vegetation, especially in the Southern California chaparral region. Unlike the 1921 booklet, the text doesn’t zero in on California cities and regions, instead meandering from outdoor sport to outdoor sport, including golf, polo, bathing, fishing, and hunting. Overall, the sumptuous look and feel of the booklet seems appropriate for the Roaring Twenties, when fortunes were being made to spend on luxurious vacations in the West.
The list of trains near the end of the booklet now includes the “new all-Pullman Gold Coast Limited” which is “a non-extra-fare train of the highest class, substantially equal in every way to the San Francisco Overland Limited and Los Angeles Limited, and operating on a fast schedule that requires payment of no extra fare.” Did we mention that there is no extra fare? For some reason, the Pacific Limited continues to leave from Chicago via the Milwaukee Road while the other trains go over the North Western.