Southern Pacific Posterizes Its Streamliners

At least one of these three posters is often credited to an artist named W. Haines Hall, but according to Travel by Train they were all a collaborative effort. “Their family resemblance stemmed from the fact that one man, German-born draftsman Morris Rehag, rendered their streamlined forms.” Fred Ludekens, of the advertising agency Lord & Thomas and Logan, along with Haines Hall and Paul Carey, both with Patterson & Hall, then added the colors.

Click image to download a 1.7-MB, 2,464×3,557 JPG.

Of these artists, we know most about Haines Hall as he was a partner in Patterson & Hall, the company that later employed Bruce Bomberger, who did many of the ads for the California Zephyr. Born in Missouri in 1903, Hall moved to San Francisco in 1925 and went to art school, eventually becoming–along with Maurice Logan–one of the “Thirteen Watercolorists.”

Click image to download a 1.3-MB, 2,477×3,530 JPG.

Hall also began working with the advertising firm of Patterson & Sullivan in 1925. When Sullivan left the firm in 1939, Hall was made a full partner.

Click image to download a 1.3-MB, 2,474×3,517 JPG.


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