We’ve previously seen a booklet like this one dated 1940. Both booklets are summaries of the complete tour booklets, in this case the 1937 summer tours guide. Each page in these little booklets flips up to describe one or two of the tours.

Click image to download a 19.3-MB PDF of this 52-page booklet.

For some reason, the 1940 flip book used the same image on its cover as the previous year’s tour guide book but this one uses the same cover as the 1937 guide. Both booklets invite readers to write the “Department of Tours” for the full tour booklets.

Ten tours are described in this booklet while the full booklet describes a dozen. Missing from the flip book are a 13-day Yellowstone-Colorado tour and a 27-day tour of Alaska, the Pacific Northwest, and the Canadian Rockies. The market for the latter tour must have been small as it cost $356.60 or nearly $8,000 per person in today’s money. The flip book invites people to ask for the “Alaska tour folder”; unfortunately, I don’t have a copy of one of those.