In the mid-1950s, Fred Harvey introduced a series of nine menus cross-advertising its restaurant chain. We’ve already seen a 1958 dinner menu used at Albuquerque’s Alvarado Hotel that featured Grand Canyon National Park on the cover. This menu in turn features the Alvarado Hotel on its cover.

Click image to download a 711-KB PDF of this menu.

With 120 rooms, the Alvarado was one of Fred Harvey’s largest hotels. Named after an early Spanish explorer, the hotel and adjacent Santa Fe train station (shown on the left side of the postcard below) sprawled over a three-block area of downtown Albuquerque. Unfortunately, it was demolished in 1970; if it had lasted a little longer, it might have been restored like several other Southwestern Fred Harvey hotels since then.

Click image to download a 573-KB PDF of this postcard.

The cover photo on this menu is credited to Leo L. Roberg (1902-1972). I can’t find much information about him other than that he was a resident of Chicago, active with the Art Institute of Chicago and other artistic institutions, and was probably a native of Illinois.

Unfortunately, this is a menu cover only with no actual menu inside. However, covers such as this one were probably used at Fred Harvey restaurants throughout the nation. All of the menu covers I’ve seen in this series were dated 1956 through 1958, so I’m dating this 1958.