Jasper Park Lodge in 1938

We’ve already seen a 1938 CN booklet about Jasper National Park, which inevitably included a lot of information about the lodge as well. Today’s booklet, which is from archive.org, focuses on the lodge but with six pages of photos of the park. Despite this seeming overlap, the two appear to be completely different.

Click image to download a 15.3-MB PDF of this 28-page booklet.

Both booklets include several color photos. But the 48-page Jasper Park booklet includes 18 pages describing and pricing tours, lodging, and other activities in the park. This information is not included in the lodge booklet. The park booklet also has a fold-out map that is missing from the lodge booklet.

What was the point of having a separate lodge booklet when the park booklet included nearly all of the same information about the lodge, plus pricing, which is absent from the lodge booklet? They must have been somehow aimed at different audiences, but it is hard to see why. A 28-page booklet would have cost less to print than a 40-pager, but if saving money were an issue, why are the covers printed on what appears to be high-quality paper with the inside front cover blank and the back cover nearly so?


Leave a Reply