We’ve previously seen a 12-page booklet advertising the Beartooth Highway, which the Northern Pacific insisted on calling the Red Lodge High Road because its passenger trains went as far as Red Lodge. Today’s booklet, which is courtesy of the NPRHA — Lorenz Schrenk Collection, is a substantial revision of the previous one.

Click image to download a 6.9-MB PDF of this 16-page booklet.

The booklet retains some of the same photos, or reshoots of photos from similar locations. However, the cover and some interior photos are tilted about 7 degrees, perhaps because whoever laid out the report thought that made them look for exciting. The text is heavily revised.

The booklet emphasized that Northern Pacific served four of the entrances to Yellowstone, which it described as “Gardiner, Red Lodge, Cody and Bozeman Gateways.” The “Red Lodge” gateway actually went to the Cooke City entrance to the park, while the “Bozeman Gateway” went to the West Yellowstone entrance. The map of the park in the booklet excised the fifth entrance to the park, at the south end, which was best served by either Union Pacific or Chicago & North Western trains.

I earlier estimated that the previous booklet was published in 1936, but that’s impossible because the road opened in 1937 and that booklet reported how many people used it in that year. So now I estimate it was published in 1938 (and I’ve updated the earlier post). Today’s booklet refers to “half a century” since Northern Pacific rails reached Red Lodge in March 1889, so this booklet must be from 1939.