The 68-page Magic Yellowstone booklets presented here yesterday included an essay by conservationist and novelist Emerson Hough (1857-1923). That same essay is included on three panels of this eighteen-panel brochure. The brochure also has lots of black-and-white photos, a brief description of Burlington tours, and a three-panel essay on why “the Way to See Yellowstone” is by going in the Gardiner entrance and out the Cody Road.

Click image to download a 17.5-MB PDF of this brochure.

The cover photo is a detail of a photo of a bear by Frank Jay Haynes that we’ve seen many times before, including on a Northern Pacific postcard as well as on the cover of booklet presented here a few days ago. A more complete version of the photo is found inside the brochure, which says it is a grizzly bear, though it looks like a black bear to me. What the brochure doesn’t say (but is apparent from the postcard) is that the photo was taken at a hotel dump site, which attracted the bears and provided photo opportunities for tourists.

The brochure is undated but based on the list of passenger agents on the second-to-last panel I date it to late 1927 or early 1928. This booklet is courtesy of NPRHA — Lorenz Schrenk collection.