How to See the Pacific Northwest

In keeping with its “four great routes” marketing theme, the Southern Pacific argued that the way to see the Northwest was to take one of its routes in one direction or another. SP only approached the Northwest from the south, so it couldn’t argue that people could take one SP route in and another out (other than taking the Siskiyou line one way and the Cascade line the other for a short part of the journey). But it could urge people to take the SP over some part of their trip.

Click image to download an 8.7-MB PDF of this 24-page booklet.

In addition to describing destinations in the Northwest and Alaska, this booklet includes four pages of photos of train interiors without specifically saying that any of the photos were of a train on the Shasta Route. Unusually for SP booklets of the time, this one is undated. However, the City of San Francisco train shown on page 2 was in service only between June 1936 and January 1938. The streamlined Daylight shown on page 3 entered service in March 1937. Thus, the brochure must have been put together in 1937.


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