Four Great Routes to the East

Here is a 1931 version of Southern Pacific’s four-great-routes booklets but with a twist: instead of advertising four routes from the East to California, this one suggests four routes from California to the East. Inside, the usual descriptions of each of the routes — four pages for the Sunset Route and two pages each for the Overland, Golden State, and Shasta routes — needed only a little rewriting to make them apply to Californians rather than easterners.

Click image to download an 5.8-MB PDF of this 16-page booklet.

The cover shown above (which is the back cover) is a Maurice Logan painting whose inset might show what in 1931 would have been the latest 4-8-4 locomotive, which Southern Pacific added to its roster in 1930. However, the wheels aren’t shown and it could be a 4-8-2, which dated back to 1923 and didn’t look a lot different from early SP 4-8-4s.

Mechanical dysfunctions gradually get worse and sooner or cialis price canada continue reading here later bald tires go flat so that you are un-able to drive the car. It is sticky resin substance, which has a tar like texture, containing a primary active cialis online sales component called fulvic acid. Homeopathic sexual wellness medicines are well female cialis online http://amerikabulteni.com/2011/09/30/yemen-says-al-awlaki-u-s-born-cleric-linked-to-al-qaida-is-dead/ known for their beneficial effect in the physical sphere and in cases of psychological factors like anxiety, depression and stress. If generic cialis sales you have heard of sexual boosters such as Golden root complex, you should definitely try it. The rest of Logan’s painting, however, seems out of time as it shows SP’s steamship, the S.S. Dixie, arriving in the harbor of a New York City whose tallest building was the Singer Building. The Singer was indeed the city’s tallest when it was finished in 1908, but by 1930 had been superseded by the Metropolitan Life Tower, Woolworth Building, Chrysler Building, and Manhattan Trust Building. The City Bank Building was finished two months before this booklet came out, the 500 Fifth Avenue building was finished a month before, and the Empire State Building was completed the day after this booklet was issued.

Of those, only the Woolworth and Met Life towers were built before 1930, which makes me think Logan painted this between 1923 and 1930 and SP used it despite the fact that its skyline looks almost medieval compared to how it really looked when the booklet was published. It’s possible that SP marketing staff didn’t know the difference or think that Californians would know the difference.

A variation of this cover was used on a poster that I presented here a few years ago. At the time, I guessed that the poster was from the early 1920s because its style matched that of other posters from that time period. That’s pretty thin evidence, but I’d still argue that he did the painting well before 1930.


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