Farming

We’ve previously seen a 1948 version of this menu with the tiny yet notable difference that the cover photo on this one is titled “Farming” while the later one is called “Green Gold.” No doubt someone in the Rio Grande marketing department realized that “farming” sounds like work while “green gold” sounds like wealth.

Click image to download a 1.3-MB PDF of this menu.

The title is also changed on the back cover. The text on the back is otherwise the same except a short paragraph about how important farming was to the war effort was deleted from the 1948 edition.

The menu itself offers the usual choice of a la carte or table d’hôte, with entrées on the table d’hôte side consisting of chicken a la king for $1.35 ($16 in today’s dollars), native trout or roast beef for $1.50 ($17.50 today), or lamb chops for $1.65 ($19 today). The menu also had “standard dinners” with meat loaf or fish for $1.10 ($13 today). These came with potatoes and vegetable, muffins, and beverage, but unlike the table d’hôte meals, did not come with soup, salad, or dessert.


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