Although the cover is bare of anything except the 1940 Golden Gate Exposition logo, inside this brochure are ten beautiful color images of what travelers might see on their Southern Pacific trips to and from the expo (plus one of the expo itself). Individual images show the Great Salt Lake, Reno, Yosemite, southern California, redwoods, Mt. Shasta, southern Arizona, Carlsbad Caverns, Carkter Lake, and Portland (standing in for the Pacific Northwest).
Click image to download a 1.7-MB PDF of this 4-page brochure.
Naturally, being illustrations, the images take some liberties with the actual scenery. I doubt any cowboys would be riding horses in a saguaro cactus forest; Mt. Hood doesn’t look that big from Portland unless you are looking through a telephoto lens, and so forth. But that’s typical of advertising.