Great Northern opened the Glacier Park Hotel in 1913 and popularized the “See America First” slogan to encourage people to visit the park instead of taking a trip to Europe. These postcards were part of this campaign and all have the See America First slogan on the back along with a 1914-1920 railway logo and a little rhyme. The first shows Iceberg Lake and the ditty on the back states, “Where Nature speaks from snow-covered peaks.”
Click image to download a 341-KB PDF of this postcard.
In an elaboration of the See America First slogan, the back of the next card reads, “Let your foreign bubble burst–Go and See America First.” The card, of course, shows a famous view of St. Mary Lake with Going to the Sun Mountain in the background.
Click image to download a 396-KB PDF of this postcard.
This card shows Fusillade Mountain and the back says, “Where glaciers of the long ago/Lay gleaming ‘neath eternal snow.” Not so eternal, it turns out, as Glacier’s glaciers have been shrinking at least since the park was created in 1910.
Click image to download a 296-KB PDF of this postcard.
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A card showing the “luxurious new” Glacier Park Hotel before its 1914 expansion prints the rates on the front: $3.00 to $5.00 per day American plan. The back says, “Where mountains surround and beauties abound.”
Click image to download a 120-KB PDF of this postcard.
This interior view of the hotel shows the colorful Japanese lanterns that had been incongruously selected by Louis Hill to decorate and light the lobby. The ditty on the back, “Where mountains surround and beauties abound,” matches the one of the previous card.
Click image to download a 344-KB PDF of this postcard.
Finally, we have one showing Gould Peak and Grinnell Lake whose backcover rhyme is blatantly commercial: “$3.00 a day for your hotel stay.”
Click image to download a 323-KB PDF of this postcard.