Burlington rolled out the vista-dome Denver Zephyr with the typical full-page color ads in Saturday Evening Post and similar magazines. The ads promoted the “big” Denver Zephyr, a reference to the older Denver Zephyr‘s diminutive size relative to ordinary trains.

Click on any image for a larger view.

By March, 1957, Burlington had modified the ad only slightly, emphasizing a “vacation in colorful Colorado” in place of “proudly presents.” The following ad is from National Geographic.

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As usual, other manufacturers promoted the new train, and their products, at least in rail journals such as Railway Age. The following ad, from Bethlehem Steel Wheels, presents an alternative view to the one used in most Burlington ads. Obviously taken at the same photo shoot, the view shows the locomotives rather than the blunt-end observation car, and Bethlehem included the cowboys (or cowboy and cowgirl) but didn’t bother cutting in the mountains from Glacier National Park.

Eventually, Burlington ads focused more on Colorado as the destination than the train. While riding the train would be fun, this ad from National Geographic implies, it might not be as much fun as being there.