How to Catch a Marlin

This issue of Southern Pacific’s West contains almost no clue about when it was published. I’ve so far identified eighteen different issues of this publication, four of which appear to be from 1940, six from 1941, and four from 1942. That leaves four more without dates. None of the four seem worried about the war, so they are probably from 1939.

Click image to download a 3.1-MB PDF of this brochure.

The fact that all of the photos in this one are in black-and-white argues for an earlier date. However, one issue each from 1941 and 1942 also use just black-and-white photos.
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The photos of the fishing trip described in this issue were taken by an artist named Link Malmquist, a San Franciscan who had illustrated a 1937 book titled Marine Game Fishes of the Pacific Coast. This book is mentioned in the brochure, but that’s not much help as I doubt SP began publishing West much before 1939.

In any case, it appears that the first thing you had to do to catch a marlin whenever this came out was to take SP’s West Coast of Mexico route to Guaymas and stay in SP’s Hotel Playa de Cortes. That hotel still exists, and the railroad probably also exists though it is now owned by the Mexican government. According to a book about SP’s Mexico route, it never made much money but was kept by the SP as a form of “reflexive imperialism.”


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