Jasper in 1951

We’ve already seen the 1950 edition of CN’s Jasper booklet. This one follows a similar outline, but many of the photos are different, and even where they are the same, the text has been rewritten.

Click image to download a 27.1-MB PDF of this 46-page booklet.

“The heart of this great national park is the town of Jasper, administration headquarters and railway centre, and — about three miles away — the Canadian National Railways famous summer hotel, Jasper Park Lodge,” says the 1950 booklet. “The Lodge is a big hotel. It has accommodation for 650 guests. But it has no elevators. It doesn’t need them, because it has no second storey. Indeed, the Lodge isn’t a building at all — it is a village of bungalows.”

“The social centre of the Park is Jasper Park Lodge, the Canadian National Railways’ summer hotel on the shore of Lac Beauvert, about three miles from the railway station,” says the very same page in the 1951 booklet. “The Lodge is so well known — it has been extending its hospitality to world travellers for more than a quarter of a century — that you will not be surprised to discover that, instead of being one big building, it is a charming village of log bungalows.”

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“When you visit a place like Jasper you don’t go poking into history,” it reads in an apparent hit against European travel. “What concerns you is not the past but the present, not antique buildings steeped in centuries of human miseries and splendors (and perhaps deficient in plumbing) but a modern hotel with hot water and good food, gracefully served; not archives and old bookshops, but a championship golf course; not narrow, cobbled streets, but wide motor highways and springy bridle trails; not picture galleries, but the real thing, the living panorama of mountains and valleys, rivers and lakes.”

The text on the same page of the 1951 booklet is titled, “The Time and the Place.” “Jasper is at home to you all the year round, but the height of the season is between the middle of June and the second week of September. That is when Jasper Park Lodge is open. When you come depends upon your own pleasure, but you can’t make your reservations too early.” That may be practical, but it is plain dull compared to the 1950 version.

Like all of these booklets after about 1940, this one has a foldout map glued in the back. Since the maps didn’t change, and to minimize damage to this booklet during scanning, I used the map for a different edition in this PDF. You can still read the pages opposite the maps, but because the map was misglued they are partly obscured by the map page.


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