Golden Gate Expo Oriental Tower Menu

This menu shows the Oriental building at the Golden Gate Expo. The same building is shown in the daytime in the postcard below, which is still more yellow than the actual building.

Click image to download a 530-KB PDF of this menu.

This breakfast menu was for a trip by the Chicago Real Estate Board to a national convention in Los Angeles in October, 1939. The fair was closed on October 29, 1939 but reopened again in May, 1940. It seems logical that the Real Estate Board took the Golden State Limited direct to Los Angeles, but they may have diverted to the fair on their way to the convention.

Click image for a larger view of this postcard from the Boston Public Library collection.
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The menu is somewhat heartier than the one offered to Father Keane’s group, offering a choice of omelet with bacon, ham or bacon with one egg, or two eggs plus fruit, cereal, bread and beverage. These menus are all printed on light stock measuring close to (but not exactly) 8-1/2″x11″ when opened, with black back covers.

Click image to download a 160-KB PDF of this menu.

As a bonus, here’s a 1940 breakfast menu card featuring the same overly yellow Oriental Tower on the front side. The menu was used on the Coaster, Southern Pacific’s overnight economy train between San Francisco and Los Angeles. The menu offers either cereal or an omelet plus juice, bread, and a beverage for 25 cents (almost $5 today), or cereal and bacon and eggs with the same juice, bread, and beverage for 40 cents (about $8 today). The Coaster was about an hour slower than Southern Pacific’s streamlined Lark, which no doubt had a nicer menu.


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