Using pocketwatches–uncommon today but a sign of a railroader in the 1950s–as illustrations, the March 1953 ad emphasized the fact that the CZ was timed for scenery. Click any image for a larger view.
An extremely dense cartoon of people talking illustrates the continuing them of “the most talked-about train in the country” in the October 1953 ad.
The November 1953 ad includes supposedly candid endorsements of the train that would be more believable if they were written to the railroad. How did the Western Pacific manage to intercept people’s mail without violating federal laws?
The California Zephyr was amazing, overwhelming, astonishing, and surprising, said the March 1954 ad. This was the only cartoon ad that was repeated in Nat Geo, as it appeared again in March 1955.
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“The Vista-Dome California Zephyr travels the most scenic of all transcontinental routes,” contended the October 1954 ad, a claim with which most rail fans today would probably agree.
Rainbow trout (a specialty of the Rio Grande) for breakfast, lunchtime in the Rockies, and a desert sunset for dessert–all features of the Rio Grande portion of the train route, which makes it a little ironic since this November 1954 ad was placed by Western Pacific.
Having won over vacationers, the February 1955 ad seeks to attract business travelers by inviting them to “turn a business trip into a two-day vacation.” Hard as it to believe today, even for long-distance trips, many business travelers refused to fly in the 1950s.
At the time of this writing, this Gerhardt Hurt ad for Western Pacific’s freight service is for sale on ebay, and the seller says it was from 1951 but doesn’t say where it was published.