I count nine different photo ads–ads dominated by one large photo, usually with one smaller photo–in various issues of National Geographic. The first two were placed by Western Pacific, and the remainder by all three railroads. Click any image for a larger view.
The first photo ad, from the December 1955 issue of Nat Geo, commemorates the making of Cinerama Holiday, the second (of ten) Cinerama films made to be displayed with three different projectors on a very wide screen. This particular film featured the California Zephyr and included footage shot from a dome car whose tinted glass had been replaced by clear glass, as well as through an open door in the front of the locomotive.
The February 1957 photo ad is the only one, besides the Cinerama ad, that was placed solely by Western Pacific.
Other than one of the cartoon ads, the October 1957 photo ad is the only California Zephyr ad to appear twice in National Geographic, the other time being in January 1959.
When I first saw the January 1958 ad I thought it was an illustration, not a photo, as it is very difficult to shoot through tinted glass and get the kind of detail inside the dome shown here. Perhaps this photo was taken using the dome car fitted with non-tinted glass to make the movie Cinerama Holiday; otherwise, some illustrator did a lot of work to bring out the faces.
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This winter view of the Zephyr which appeared in the October 1958 issue also appears to be heavily retouched.
This ad from the November 1960 issue doesn’t really qualify as a photo ad as it is mainly a travelogue by a Chicago reporter. But it doesn’t fit into any of my other categories, so I am putting it here.
This ad in the February 1961 issue announces the conversion of Pierre Bourdelle’s buffet-lounge into the Cable Car Room.
Note that the large photo at the bottom of this February 1962 is the same as the small photo in the previous ad, while the large photo in the previous ad is one of the small ones here. The center-right small photo also appears, in black-and-white, in the travelogue ad as well as in many other ads and brochures.
The last photo ad from the February 1963 issue recycles the small photo from the October 1958 ad.