Whether because of the Depression or because Rock Island marketers wanted to simplify the printing process, this is a brochure rather than a booklet. Though that means less space–approximately the equivalent of 12 pages of the Under the Turquoise Sky booklets–it also means that multiple colors could be used on every panel at little extra cost.
The fourteen photographs, many of which were used in previous Under the Turquoise Sky booklets, are still in black and white. However, these photos are supplemented by many color illustrations showing people horseback riding, hiking, fishing, camping, golfing, and other recreational activities. Similar color graphics show the interiors of the Rocky Mountain Limited or another Rock Island train. The use of bright, primary colors rather than the dull colors often found in lithographs accompanying railroad ads of the era underscores the theme that Colorado is a bright, exciting place.