Family fares were an early form of what is today called yield management, that is, varying pricing to both maximize revenue and fill all available spaces. I don’t know what railroad pioneered family fares or when they did so, but … Continue reading
Category Archives: CB&Q
Even though it didn’t begin laying rails until 1850, the Burlington celebrated a centennial in 1949 so that the celebration could take place while history-minded Ralph Budd, who retired that year, was still president. The cover of this menu says … Continue reading
The title of this 1940 booklet is apt as Colorado is a wonderful place to vacation. The Rocky Mountains west of Denver seem endless, yet they are interrupted by broad valleys that the pioneers called “parks,” as in Estes Park, … Continue reading
The six bargain tours offered by Burlington Escorted Tours in 1936 must have been successful, as they slightly expanded the offerings in 1937. Five of the six tours offered in 1936 are included here: California-Grand Canyon; Grand Canyon-California-Pacific Northwest; Canadian … Continue reading
This booklet is dated 1954, the year Northern Pacific introduced the Loewy color scheme for its passenger trains and dome cars for the North Coast Limited. But there’s no sign of either change in the booklet, which shows the Pine … Continue reading
We’ve seen 1917 and 1946 booklets advertising the Cody Road to Yellowstone; here is one from 1937. The 1937 and 1946 booklets follow the same outline and share some photographs and text, but also have many photos that are unique … Continue reading
Burlington’s 1927 escorted tours booklet briefly described an Alaska tour and noted that “Complete details with day-to-day itinerary are given in a special Alaska folder which will be mailed gladly upon request.” This is that special folder. Click image to … Continue reading
Other than a 1957 calendar, which I hope to eventually get to, and a few other tiny items, this will pretty finish off my collection of Burlington paper memorabilia. Of course, I may end up acquiring more. Click image to … Continue reading
The Burlington Northern merger was still a month away when this menu was printed, but the Cascade green border around the edge of the menu was probably in anticipation of that merger. The merger was supposed to have taken place … Continue reading
After decades of using its signature red-and-black timetable covers, Burlington broke the mold with this fresh new cover in 1966. The white background hints at the cleanliness of Burlington trains while the high-toned fashion model in the picture suggests that … Continue reading