Because the Western Star was the Great Northern’s premiere train that stopped at Glacier Park, advertising for the train was directly connected with advertising for the park. The Great Northern had built and, until 1960, operated many of the hotels in the park, so people who took the train to the park and stayed in its hotels ended up patronizing the railroad’s facilities twice.

Click to download a 0.5-MB PDF of this ad from the February 1954 issue of National Geographic.

Here are two ads from the February and March, 1954 issues of National Geographic. The February, 1955 issue also had an ad identical to February, 1954’s issue.

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Click to download a 0.5-MB PDF of this ad from the March 1954 issue of National Geographic.

One of Great Northern’s hotels was in Canada’s Waterton Lakes National Park, which was adjacent to Glacier. So the Great Northern could advertise that a visit to Glacier could include a visit to Canada as well.