These 1924 blotters all advertise the new Oriental Limited as a route to California. The first is aimed at Chicago residents, who would only take the GN on their way to California–a route that would add one to two full days to their travels–if they were interested in Northwest scenery.
The second blotter is aimed at St. Paul residents, who still might have been a hard sell as they could take the Chicago & North Western, Milwaukee Road, or Rock Island to Omaha and then head to California on the Union Pacific from there.
The third blotter is aimed at Fargo residents, who were probably more easily persuaded that it would make more sense to take the GN to Portland rather than head back east to St. Paul and then to Omaha and California.
Finally, this blotter is aimed at women travelers who might prefer the on-board amenities, the “1,100 cinderless miles” (because GN steam locomotives in the West were powered by oil instead of coal), and scenery along GN’s route. This particular blotter appears to be for GN’s agent in Sioux City, Iowa.