Redwood Empire

This is a 1930 eight-panel brochure (printed both sides) that has ten black-and-white photos of the northern California coast plus a brilliant color cover painting by Maurice Logan. Southern Pacific used a portion of this same painting on a matching poster advertising the Redwood Empire Tour, but the portion of trees shown on the brochure are higher.

Click image to download a 5.8-MB PDF of this brochure.

To reach the Redwood Empire, passengers could take the Southern Pacific Siskiyou Line to Grants Pass or SP subsidiary Northwestern Pacific to Eureka, and then take Greyhound between Grants Pass and Eureka. At that time, Pacific Greyhound was half owned by SP; the buses in the brochure say “Greyhound Bus Company” on the side and “S.P. Motor Transport Co.” on the front. The buses in the photos may have been built by Pickwick, SP’s co-owner of Pacific Greyhound.

For travelers between Portland and San Francisco, the cost of the Redwood Empire side trip, says the brochure, was just $10.40 (about $120 in today’s dollars) more than going by train the entire distance. An additional side trip to the Oregon Caves National Monument was $4 (almost $50 today); for people taking the Cascade line, a side trip to Crater Lake was $12 (close to $150 today). The brochure says nothing about food or lodging, so these must simply be bus fares.

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