California Here I Come

This booklet is undated, but judging from the bouffant hairstyles it must be from the late 1960s. Disneyland and Marineland are now important attractions, every photograph in the brochure is in color, and a stencil font is used for many of the headlines, something that would have been considered too radical in the 1950s or early 1960s.

Click image to download a 7.1-MB PDF of this 12-page booklet.

By this time there is no mention of escorted tours or even any listing of Union Pacific passenger representatives to help people plan their trips. This is another brochure in which the front and back covers appear to be reversed–or is it? Judge for yourself: the image above shows the back cover, while the one below is the front cover.

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