Intensely decorated with red and yellow on one side, but only yellow on the other, this brochure also has an image of Jasper Park Lodge that resembles, but is not identical to, the one on a 1937 menu shown here a few days ago. With advances in color photography between 1937 and 1948, it is more likely that this is an actual color photo while the 1937 image was probably a colorized black-and-white photo.

Click image to download an 2.2-MB PDF of this brochure.

The brochure lists a sampling of many of the activities popular in Jasper Park, including motor drives, saddle trips, hiking, and mountain climbing. It notes that people could also buy one- to four-day all-expense tours that included meals, lodging, and motor drives. Saddle trips were $5 a day; lodging on the American plan (meals included) was $20 a day for two without a bath and $26 with. Multiply prices by ten to approximate today’s U.S. dollars.