Alaska Cruises in 1974

Here is the 1974 version of the 1970 brochure presented here a few days ago. Much of the text is the same, but the marketing department managed to squeeze 24 photos into a brochure that previously had just 17, mainly by sacrificing white space. That also means most of the new photos are pretty small.

Click image to download a 2.5-MB PDF of this brochure.

I noted that the 1970 brochure had just three photos of the Alaska outdoors (not counting some generic water photos that could have been taken anywhere). In addition to more generic water photos such as the one on the cover, this one has at least five Alaska photos, but they are so small they don’t really make much of an impression. One shows a the Prince George cruising in the Inside Passage, another a few fishing boats, one some flowers, a close-up of a totem pole, and a distant view of mountains apparently taken through a porthole.

There are also seven interior photos of the Prince George that help give an idea what life was like aboard the steamship: the dining call, observation saloon, a ballroom, a piano bar, and several different sizes of staterooms. Only the photo of the piano bar actually has people in it; the rest are completely deserted as if they weren’t that interesting to passengers. I imagine the brochure’s designers were trying to show how spacious the ship was, but that is hard to do in photos that are just a couple of square inches in size.


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