Jasper in 1939

This booklet is a lot like Canadian National’s 1938 Jasper booklet. Like that one, it starts with a forward by G.H. Lash, a Canadian writer whose articles about the outdoors often appeared in Maclean’s magazine. From there, the booklet has similar headlines (but different text) and a similar combination of color and black-and-white photos (though not always the same photos). One nice thing about the 1939 edition is the front cover photograph wrapping around to fill the entire back cover as well.

Click image to download a 19.3-MB PDF of this 52-page booklet.
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One thing I find peculiar about this early-Kodachrome era of Jasper booklets is that many of the color photos are rotated 90 degrees from the rest of the booklet. The photos are in a portrait style and rotating them allows them to be printed larger without printing across two pages (which would be more expensive because then more total pages would have to printed in color). Still, it detracts from the readability of the booklet.


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