Missouri Pacific’s Colorado in 1909

This booklet is undated, but it refers to events that took place in 1908 so I am confident in dating it to 1909. At that time, Missouri Pacific effectively controlled the Rio Grande and Western Pacific, the latter of which had just completed its line into California. So this booklet effectively advertises all three, with a back cover offering “three trips in one: Yellowstone, Colorado, California.”

Click image to download a 36.4-MB PDF of this 54-page booklet (including fold-out map).
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The choice of interior colors is interesting. Although the front and back covers appear to use CYMK four-color printing (which was developed in 1906 by the Eagle Printing Ink Co.), the inside pages use four different colors: black and cyan for sure, but also orange and green. If you were going to pay for four colors, why not use CYMK and portray a full range of colors? Perhaps the four-color process was too new in 1909 to have fully penetrated the understanding of advertising illustrators, but I’ve asked this same question about items that were printed decades later.


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