Come on out to California

This little booklet was no doubt designed to fit easily into a timetable rack and so doesn’t open out to 16″x9″ like many do. Although the booklet extols the “color and excitement” of California, it is filled with photos that are merely black-and-white, albeit some are toned blue and some sepia. The lack of color photos, other than the cover, is especially strange because many of the pages have little color graphics that appear to require four-color printing.

Click image to download a 15.7-MB PDF of this 32-page booklet.
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The booklet mentions golf, fishing, sunbathing on the beaches, horseback riding, and sightseeing. But it strangely opens by encouraging people to come to California to go yachting or sailing. Yachting? Who travels 2,000 miles to go yachting? Perhaps Santa Fe’s target market was even wealthier than I supposed.


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