Sun Valley Christmas Carols

It’s Christmas season, and if you had been in Sun Valley sixty years ago, you might have been invited to sing Christmas carols out of one of these booklets. The inside front cover says, “Wishing You A Merry Christmas/May Good Health and Happiness/Be With You/Throughout the New Year, Compliments of Union Pacific Railroad.”

Click image to download a 5.8-MB PDF of this 20-page booklet.

Other than the beautiful front cover photo and inside front cover greeting, there is absolutely nothing in this booklet to connect it with the Union Pacific Railroad. The first page with a Christmas carol says the booklet was published by Garrison House, a calendar maker of that era. The inside back cover has the words to Clement Moore’s Night Before Christmas. The booklets were obviously published to Union Pacific’s order by Garrison House, and no doubt other companies issued similar booklets with different covers. Continue reading

1942 Overland Limited Menu

We’ve previously seen this menu cover on an example taken from the collection of the New York Public Library. The cover of that one also noted that it was for “Southern Pacific Service.” This one doesn’t say whether it is for Union Pacific or Southern Pacific (or C&NW) service, but I suspect it was UP.

Click image to download a 1.5-MB PDF of this menu.

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1939 Columbine Menu

This beautiful menu seems to have been printed in at least four colors–blue, green, purple, and yellow–which were also combined to print a fairly realistic-looking color photo on the back cover. The inside pages were printed in just green and purple. CYMK four-color printing had been invented in 1906, but it wasn’t until the late 1930s that it was heavily used by railroads (such as in this 1936 Canadian Pacific booklet), probably resulting from the introduction of Kodachrome photography in 1935.

Click image to download a 1.4-MB PDF of this menu.

Union Pacific was slow to take advantage of CYMK printing, instead issuing this menu as part of what I now realize was a special series of non-photo menus for each of Union Pacific’s premiere trains in the late 1930s. Menu covers for the streamliners had the Winged Streamliner logo and the words “The Streamliner City of . . .” in art deco lettering. In addition to columbine for the Columbine, menu covers for the premiere heavyweight trains had roses for the Portland Rose, California poppies for the Los Angeles Limited, what appears to be a Southern Pacific steam locomotive for the Overland Limited, and a horse and rider for the Pony Express. Since these menus were only used on premiere trains, leaving the Black-and-White photo series for other trains, I’m going to call these the Premiere series on my UP menu checklist. Continue reading

1935 Multnomah Falls Menu

This Union Pacific menu is from what I’ve been calling the Modern series but really should be called the Moderne series. This series of menus, of which I’ve documented just five, used the same photos and text of the Art Nouveau series that preceded it but with a much cleaner overall design. For example, this one uses the same front and back photos and back text as this 1928 menu.

Click image to download a 1.9-MB PDF of this menu.

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UP 1934 Old Faithful Lunch Menu

This Art Nouveau menu offers “luncheon” on the Los Angeles Limited, Union Pacific’s then-premiere train. The left side of the menu is a la carte, while the right side lists beverages. This is similar to other Los Angeles Limited dinner menus, but I suspect a table d’hôte menu was printed on light paper and glued or clipped into the menu.

Click image to download a 2.2-MB PDF of this menu.

The cover photo is attributed to Haynes, which–according to the Park Service–means Frank J. Haynes rather than his son, Jack Ellis Haynes, who took over the photography business when Frank retired in 1916. The Park Service also dates this photo to 1920, but that is unlikely as the photo was clearly used as the source of the cover art on this 1916 publication. The original black-and-white photo was probably taken around 1910, but even that is just an guesstimate. Continue reading

1934 Orange Groves Breakfast Menu

Since 2014, I’ve had a tradition of posting new Union Pacific menus beginning around August 1. Last August, I lamented that I had been able to acquire only five new menus in the previous year. Since then, I’ve found nine new ones (plus two previously shown). I’m not certain my collection has enough items to keep up daily postings until next August, so I will post these menus between now and the end of the year.

Click image to download a 2.2-MB PDF of this menu.

The rather dark photograph on the cover of this menu shows the same scene as the orange groves photo used on UP’s post-war menus with the unfortunate foreground addition of a palm tree, just in case anyone didn’t catch that oranges only grow in warm climates. The outside cover was printed in June, 1934, but the menu inside was printed in October. The back cover has a photo of Avalon Bay on Catalina Island. Continue reading

1968 Western Star Menu

We’ve seen menus similar to this one before with aqua coloring for the cover illustration. This one has the same illustration but uses a deep blue coloring in honor of the recently adopted Big Sky Blue paint scheme. My previous post guessed that some of the aqua menus were “post-1967.” Now I think they must all have been from 1966 or 1967.

Click image to download a 1.2-MB PDF of this menu.
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The a la carte side of this menu offers 7-Up, Coca-Cola, Fresca, and diet cola, none of which appeared on the aqua menus. The plate lunches or dinners included meat loaf for $2.25, fried chicken, fish & chips, or steak sandwich for $1.95, and a cheeseburger for $1.35 (multiply by seven to get today’s dollars). The meat loaf came with whipped potatoes, vegetable, rolls, dessert, and beverage. Most of the others came with French fries, coleslaw, toast, and beverage; the cheeseburger just came with fries.

Tiny Glacier Trails & Fishing Brochure

This 1962 brochure presents four panels and four photos of people fishing and five panels (including the cover) and seven photos of people hiking or horseback riding in the park. One of the hiking photos shows a couple eating their “tasty box lunches, packed by a park hotel.” Where the other two tiny brochures for Glacier include a tiny map of the park that fills part of one panel, this one has a large, two-panel map that shows major trails; this same map was later used in this full-sized Glacier Park brochure.

Click image to download a 1.4-MB PDF of this brochure.
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This brings to twenty the number of tiny brochures that I’ve presented on this site. I know there are at least two more: one for Spokane and one for Hawaii. No doubt there are even more, and as I acquire them I’ll post them here.

Grab a Camera & Head for Nature’s Masterpiece

Great Northern had a tiny brochure for Glacier National Park. Here is another one that focuses on “flora, fauna, and photos in glorious Glacier.” Really, it is about photographic opportunities in the park.

Click image to download a 1.3-MB PDF of this brochure.
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The eleven color photos show people taking pictures of wildlife, Indians, wildflowers, mountains, and lakes. There are also two photos of people taking photos from “open-top motor coaches,” which of course were the same “jammers” that are still used in Glacier Park. For camera buffs, this was probably a most persuasive advertisement for visiting Glacier.

Tiny Flathead Valley Brochure

The Great Northern often promoted skiing at Big Mountain near Whitefish, but as far as I know this is the only brochure it ever issued for the Flathead Valley. Flathead Lake is a popular tourist destination, and important enough to the Great Northern that Ralph Budd once asked historians to figure out who was the first white man to have seen it (they decided it was David Thompson).

Click image to download a 1.2-MB PDF of this brochure.
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Three of the ten color photos in this brochure feature the lake; two are of the ski resort; and one shows Hungry Horse Dam, which the GN considered to be a tourist destination in its own right. Other photos show horseback riding, farming, and logging.