Many railroads offered menus in series that followed a similar format. Such as series would have been based on templates on which menu designers could drop illustrations and text in predetermined locations. Union Pacific’s postwar photo menus are certainly the most prolific series of all, but they use four different templates.
Click image to download a 0.9-MB PDF of this menu.
Most of them — I’ve counted 127 so far — have a photo that wraps around to the back with a small white space below the photo allowing for a caption. But in 1954, UP issued at least two menus — Multnomah Falls and the Columbia River Gorge — in which the photo didn’t wrap around to the back. The front cover still had a small white space at the bottom for a photo caption and train name.
Click image to download a 0.9-MB PDF of this menu.
In 1957, a new variation arose: a non-wraparound photo that covered the entire front cover. As shown in the examples above, this left no room on the front cover for the name of the train. Instead, an extra flap about 3 inches wide was added that had the UP logo on one side and the train name on the other. In some cases, the non-wraparound photo was a photo used on wraparound menus but cropped differently.
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The City of Portland, Lone Skier, and Fisherman’s Wharf photos are also used on wraparound menus. There was also a wraparound menu with a Zion photo taken from the same spot as the photo on these menus, but it was not the same photo.
Click image to download a 1.2-MB PDF of this menu.
A fourth variation also has a full-page cover photo but no extra flap. Most of the menus that I’ve seen like this are dated in the 1960s and put the name of the train on the top of the left side (page 2) of the menu.
I’ve identified five of these: Fisherman’s Wharf, the Golden Gate, the Bay Bridge, Carmel Bay, and most recently the Zion menu shown above. The Zion, Golden Gate, and Fisherman’s Wharf photos were also used on menus with the extra flap, which means the same Fisherman’s Wharf photo was used on three different templates.
Unlike the others, this Zion Park menu is dated 1957 and the train name doesn’t appear anywhere on the menu. Tiny print saying “103 & 104” indicates it was used on the City of Los Angeles. It is possible that UP tried this format, then added the extra flap to show the train name, then ditched the extra flap and put the train name, somewhat awkwardly, on page 2 of the menu.