When it introduced the Shasta Daylight, the Southern Pacific did its usual flurry of advertising for the new train. However, the SP had a monopoly on passenger-rail service in the Shasta-Daylight corridor, where it competed with the Western Pacific in … Continue reading
Railway Age, the rail industry’s magazine of record, described the “spectacular new equipment” that made up the Empire Builder in an eight-page feature article on April 12, 1947. Noting that the five twelve-car trains that made up the Empire Builder … Continue reading
The Great Northern promoted the streamlined Empire Builder by placing ads in Look, Life, Saturday Evening Post, and other magazines. These ads contained many of the graphics found in the Through Your Car Window brochure. None of these ads are … Continue reading
