Gary, Indiana is a steel town, having been created in 1906 by the United States Steel Corportation and named after that company’s chairman, Elbert Gary. So when the city celebrated its 50th anniversary in 1956, what better way for the Rock Island Railroad to honor the occasion than to send its latest train, the Jet Rocket?
This little brochure, which was handed out to Gary residents who visited the train, advertised that the train cars offered “more seats: 84-96 seats per 3-unit coach.” I’m not sure telling people that you are going to cram more of them into a train is really the best advertising.
The Rock Island, of course, didn’t serve Gary, as all of its routes were west of Chicago. However, Gary is just 30 miles from Chicago, so maybe the railroad thought that any Gary residents who wanted to go southwest to Peoria, where the Jet Rocket was scheduled to go from Chicago on a daily basis, would first be willing to go 30 miles northwest to Chicago to catch Rock Island’s train.
The real irony, and you have to wonder how many Gary residents noticed, was celebrating the 50th anniversary of a steel mill by bringing in a train made out of aluminum. Of course, it wasn’t entirely aluminum; the nearly invisible underframe was steel, but the highly visible body was aluminum. Rock Island probably didn’t score too many points with that bit of inappropriate advertising.