We’ve already seen a 1938 black-and-white menu featuring Yosemite Valley on the front cover, but this one uses a dramatically different photograph. From the elevation, I assume it was taken from an airplane, which is unusual if not unique for … Continue reading
With close to 650,000 residents (as of 2021), Las Vegas is the nation’s 25th-largest city. But in 1939, when Union Pacific issued this brochure, it had barely 8,000 residents, making it “still a frontier town,” according to this brochure. The … Continue reading
“Beginning June 18, the twin trains of the City of Denver will provide the only 16-hour, streamline train service between Chicago and Denver,” says this brochure. That dates it to 1936, the year the train began operation. Click image to … Continue reading
We’ve seen this cover before on a café car dinner menu. This one is a breakfast menu. As with all menus in the Moderne series, the images and back cover text are identical to those on an earlier Art Nouveau … Continue reading
Here’s a Union Pacific menu we haven’t seen before. We have seen the color photo on a 1929 menu in the Art Nouveau series. Most of the cover photos from that series were also used in this series, which I … Continue reading
At 726 feet, Boulder Dam was the tallest in the world when it was completed. Although it wasn’t formally done until 1936, it was dedicated by President Roosevelt in September, 1935. Union Pacific published this brochure just one month later. … Continue reading
“It’s surprising how much of California’s unusual attractions vacation travelers can see” in two weeks, urges this brochure to travel agents. This would allow two days each in Los Angeles, San Diego (with a side trip to Mexico), Yosemite, and … Continue reading
This has to be one of the lamest railroad brochures I have ever seen. The passive opening headline, “Concerning the new advantages. . .,” absolutely would not inspire me to open it. Why is it about “train 14” and not … Continue reading
We’ve previously seen UP booklets on California from 1915 and 1921, which had similar (though not identical) covers but different text and photos inside. However, they both covered the entire state, including the redwoods, the Bay Area, the Sierras, and … Continue reading
Despite the name on the cover, the map on the back of this brochure only shows the Salt Lake Basin north of Ogden. Moreover, it extends well beyond the basin into the Snake River and Missouri River headwaters. Basically, it … Continue reading
